Graphic Design and Branding — Heroic Art and Design

PRODUCT IDENTITY | The Holiday Collection for Divine Treasures Chocolates

Graphic design with original illustrations for the 2020 Holiday Collection of an artisan chocolatier, sold nationwide direct-to-consumer and through PETA.org. I worked with the owner/chocolatier to execute the vision from early concept to print production.

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BRAND IDENTITY | Divine Treasures Chocolates Marketing Collateral

A boutique artisan chocolate company that exclusively creates vegan, gluten-free confections through traditional European techniques. Divine Treasures operates a single storefront in Connecticut, and offers their chocolates online nationwide.

GOAL: To create a cohesive, consistent brand image with wide appeal that is sophisticated with an underlying “playful” essence, through various marketing collateral. I planned the color palette, selected the typography and photography, and created the materials.

LOGO DESIGN | Band Logo for Second Son

From acoustic folk rock to pop Americana, Massachusetts-based band Second Son is a group of experienced musicians and songwriters who create original pieces and perform across the state. They had a clear vision in mind of a clean, vintage-inspired logo featuring a record. My job was to ideate, sketch, and develop final logo variants that made their vision a reality and reflected their style clearly.

EVENT BRANDING | The Great Barcsby Gala

A Great Gatsby-themed gala fundraiser for dog/animal rescue organization BARC-CT, featuring a color palette, logo/typography, and original illustration on marketing collateral and ads.

GOAL: To create a cohesive, consistent image surrounding the event that gave sophisticated “art deco” vibes without overshadowing the friendly, animal-loving intent. To create buzz and familiarity around the event and maintain audience awareness with the underlying goal of selling tickets and garnering attendance.

AD DESIGN | Four Town Financial

Four Town Financial is a client of IvyHill PR Agency, who hired me to design a web banner ad, EDDM mailer ad, and half-page print ad to promote their FTF’s services. I adhered to the brand colors and voice, referencing their website to ensure a cohesive look and messaging, as well as accurate, effective visuals.

GOAL: To follow brand identity and industry regulations to create effective, eye-catching ads from initial draft to properly-formatted final files, to be used on the web and in print.

PRODUCT IDENTITY | Divine Treasures Chocolates Caramel Collection

GOAL: To build trust and recognition as the premiere artisan vegan caramel, through cohesive package design and marketing identity.

CARAMEL THE CAT: To highlight Divine Treasures’ signature caramel line and separate it from the rest of our products, I embraced the cat theme in our branding and created a mascot named Caramel. He’s playful (much like the DT brand itself), only slightly mischievous, and has a constant craving for Divine Treasures caramel. I illustrated many iterations of Caramel the Cat for labels, marketing collateral, and of course on the cover design of our flagship caramel assortment, Treasured Caramels.